77 Collection

New merch, vintage soul. The 77 Collection is where timeless design meets modern edge. Inspired by the year Eric Church was born and rooted in his North Carolina upbringing, this exclusive, limited-edition release channels the spirit of worn-in classics and lived-in stories.

Available only at Chief’s on Broadway in store and online, the 77 Collection delivers elevated, lifestyle-driven merch for fans who want something that feels as authentic as it looks.